In the post-World War I era, until the Second World War, newly empowered women enjoyed greater buying power and control over their lives than ever before. Into this gap, stepped the Daily Mail, which provided news and current affairs reporting for many decades, and also guidance and style commentary on fashion, etiquette and entertainment to its readers. Well before the birth of glossy women's magazines, the Daily Mail was a vital source of information on fashion and manners to generations of women. In this entertaining book some of the most interesting features from the women's pages are reproduced to give a first hand understanding of what was expected from the successful ladies of the thirties. Such concepts paved the way for the consumer revolution well before the Second World War.

The facsimile pages from 1930s editions of the Daily Mail are reprinted with startling clarity in this book, giving a revealing and entertaining insight ranging from beauty and fashion to counsel on how to remove butter stains using gasoline (a task best accomplished out of doors!) It informed women that housework, performed correctly, could yield "the slimness and grace which every woman desires," and explained how to make money-saving choices, such as learning how to rejuvenate an "elderly" fowl for the table.

Forgotten photographs and articles from the archives of the Daily Mail shed light on the role of women during the interwar period.